Man-age Design Studio was costituted at Milan in 1999.
The title "Man-age" integrates two significant rules, apparently distant from each other, together from what are the bases. The first part refers to "the time of man" and indicates a more anthropologically centered school og thought - but also environmental - in the way that each project is approached, perceives it in a continuous revolution which, in the dawn of the new millennium, suggesting a will to confront today the problems of tomorrow.
The second part, is derived from the english verb "to manage" expresses the intent in the management process of our projects and productivity tipical to the behavior of modern society in which MADS would like to take possession of, especially what concerns industrial production.
This is why the logo "MADS" all together projects a desire for creativity, in the search of a design that is not perceived by the analysis process of reason.
